How to survive in the digital age?

Digital marketing helps companies gain customers quickly!

During the epidemic, various industries in Canada faced difficulties in acquiring customers, traditional promotion methods have also shown a weak state. How to explore and grow your business through digital marketing?

At present, many Canadian companies also want to carry out the transformation of digital operation, but they lack the relevant professional knowledge and technical experience such as digital marketing on the whole network! For product sales and service consultation, how can we open up new customers through online digital marketing? At the same time, there is no clue about opening up the potential market!

EASY MEDIA, who gained 13-year experience in marketing and advertising areas to help our clients deliver business growth by new products and unique services.

Walled garden ecosystem of platform - specific data sets (75% growth)

Website Creation / Digital Optimization

Social Media Operation & Improvement

E-commerce Platform Marketing

HOW’S THE MARKET NOW?

According to the latest industrial statistics report, there will be over 1 trillion connected people and things by 2030, that will get more choices and controls on self-consumption. 79% CMOs (Chief Marketing Officers) put efforts on different media investments at different stages. A decade’s worth of E-commerce business growth within 2 months in 2020 increased to 27% in Canada, there was only a slight increase in these 10 years from 5.6% to 16% between 2009 and 2019. COVID-19 witnesses the industry is experiencing a rapid revolutionary growth on digital marketing aspects.

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WHAT YOUR BUSINESS NEEDS 2021 ? - one-station solution digital marketing strategies

1. Strategy & Mindset: how digital marketing affects your business and show historical data on growth from budget, planning, execution to result

2. Customer Personalization: based on business image to set target audience, improve 5P (price, promotion, place, product, purpose) to provide personalized experience for different segments to explore and increase business opportunity vertically.

3. Media & Channel Activation: fancy content building on all social media platforms, web and e-commerce. Different from traditional methods, more targets on data inventory records + real-time educated knowledge

4. Marketing ROI (return on investment): from analysing media data performance to summarize outcomes and improve strategies, business performance needs to be observed anytime to maximize your ROI

5. Skills: authentic digital marketing knowledge and practical business project experience.

6. Operation Efficiency: timely + professional tools + integrated resources+premium

What is a good digital marketing website?

From website planning, to website design, content production, website SEO natural search ranking, Google’s inclusion weight, original graphics, video content production, and the frequency of interaction between the website and Google, etc., a series of factors will affect the corporate website’s ranking and clicks. Rate and site views. High-quality digital marketing websites can be more easily searched by Internet users! It can increase corporate brand exposure and increase conversion rate!

What is a high-quality digital marketing website? ​

At the same time, we are also a Google Ads advertising marketing certification company . We have a professional technical team dedicated to digital marketing and promotion. We combine corporate digital marketing websites with Google Ads to conduct network-wide marketing and promotion, so that companies can easily gain customers!

Combining corporate digital marketing websites with Google Ads for network-wide marketing, we can put advertising content on Google’s cooperative online platforms, such as Hotmail, Gmail, Youtube and other online platforms, as well as Google’s cooperative websites or webpages. Advertising content can also be presented in various forms, such as website banners, banner ads, text ads, image ads, and video ads.

Use the most efficient and realistic method to follow Google’s operating mechanism and high conversion rate marketing to let more people know that your company is still open and active, and is constantly adapting to market needs during the epidemic. Combining Google search, multimedia operations, mobile terminal marketing, audio and video Sensory impact, establishing a high-conversion-rate marketing model for enterprises during the epidemic.

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Mainstream social media operations in North America​

Social media marketing has the characteristics of fast and high exposure

According to statistics, during the Canadian epidemic, people spent an average of at least four hours a day on social media. Marketing and promotion by producing and publishing social media content can quickly let customers understand the company and related product information, and divert social media traffic to the company’s digital marketing-type official website for online consultation and online ordering of products.

Mainstream social media platforms in North America

When conducting social media content production, management and release, the product/service content is produced and edited to help companies quickly increase product and brand exposure, quickly let potential customers understand related products in multiple dimensions, and effectively increase the conversion rate of potential customers!

Video production

In addition to the entire network of digital marketing, we are also good at all kinds of long/short video shooting and production, including corporate promotional videos, commercial videos, interview videos with people, theatrical performance videos, event program videos, etc. The videos have multiple dimensions, multiple spaces, and visuals. The comprehensive expression and effect of hearing and art are becoming the best tools and methods for marketing and promotion!

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North American e-commerce platform marketing promotion

When it comes to the agent operation of e-commerce platforms, quite a few people will wonder, why choose agent operation? Is it better to operate on your own?

In fact, many people had this idea before opening a store, but only after opening a store did they discover that due to lack of professional experience and e-commerce talent team, lack of understanding of the market and laws and regulations, the store eventually became a dead store, even if there is sales, However, in terms of business operations, it is often difficult to make ends meet, and the gains outweigh the losses. This situation is also one of the reasons why many brands will turn to e-commerce operators for help.

In view of the North American e-commerce platform operating rules and strategies, an excellent agency operation team can provide companies with one-stop cross-border e-commerce platform operations and data monitoring, helping companies achieve market layout and corporate transformation and upgrading.

Complete digital marketing solutions package

Attractive website design & SEO

Social media content creation & management

Google ads & Social media ads

1.Digital Optimization (20% growth)

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Website Building

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Website Optimization

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SEO

Google Ads

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EASYCA.CA Promotion

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Online Events

Video Production

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Google Business

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Graphic Design

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Strategy Analysis

2. Social Media Operation & Improvement (30% growth)

We create and manage accounts offensively (winning new customers) + defensively (nurturing existing customers), helping you build your business ecosystem.

Mainstream social media platforms in North America

1.Social media content production (description, image, video production)

The better the content, the more valuable, the higher the click-through rate and share rate.

2.SMO (social media optimization)

Generate organic network traffic and improve brand awareness to attract community interaction, gain organic followers and engagement rate.

3.PPC / CPC Pay per click

Appropriate social media advertising strategy could increase followers attention ad convert to the product

4.Influencer Business / MCN Cultivation

Various influencer and promotion collaborations could get more exposure and persuade, also build brand reputation. Eg. giveaway promotion, sponsorship, ambassador. We provide many attractive influencer lists and packages for different marketing stages.

3. E-commerce platform management （25% growth)

1.) Amazon

2.) eBay

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3.) Shopify

Management

Responsible for building company’s e-commerce platform, including

  • brand background & history & team portfolio
  • promotion & discounts
  • return & shipping policy
  • auto-customer operation
  • store decoration
  • product categories
  • pictures, descriptions & collocations
  • links
  • knowledge
  • competitive price

Operation

Perform in-depth analysis based on website marketing data, evaluate

  • daily traffic track
  • operate data system
  • analyze demographic trend
  • consumer behaviour data
  • refine selling points
  • optimize page views & reviews

increase search volume

To learn more about the content of digital marketing in Canada, please call 647-728-1355 or send an Email to: info@easyca.ca